El lujo de ser una misma con Le lift

Ya está aquí. Y ha llegado para acompañar a cada mujer por los caminos de su libertad. ¿Qué quién es él? Hablamos de Le Lift, el nuevo tratamiento anti-edad, inteligente y diferente de Chanel, que ofrece el lujo de ser una misma. Y es que, de acuerdo con la filosofía de la firma, estamos ante una nueva historia, completa y totalmente nueva que se escribe por primera vez.



Siempre ha sido así, pero para Chanel ahora es más indispensable que nunca liberar a la mujer de los dictados de su edad biológica y transformar ésta en una alíada, incluso en una ventaja. Para ello ha creado un producto en tres texturas que ayuda a su objetivo de belleza.

¿por qué y cómo ayuda? porque el nuevo tratamiento es intuitivo. Sabe que la edad no deja siempre la misma huella en cada mujer y tiene en cuenta no solo los caprichos de la herencia genética sino igualmente las agresiones externas. Y la historia de cada una. Y también es inteligente ya que aporta a la piel las herramientas para que ésta recupere su equilibrio. Y, como no podía ser menos en esta marca, es un tratamiento elegante.

Porque ¿de qué sirven las proezas científicas si la mujer no se siente enseguida más bella? se pregunta Chanel. Para responder a esta pregunta ha utilizado el método Kano, descubierto en 1984 por el profesor japonés Noriaki Kano, que tiene como objetivo identificar los criterios que en un producto llevan a la satisfacción o a la insatisfacción de los consumidores.

A partir de los resultados del estudio los investigadores de la firma han creado tres texturas, de delicado perfume y hechas a medida. La número uno, Le Lift Creme Fine, fresca, ligera y aérea; la número dos, Le Lift Creme, fundente y untuosa, aporta confort y suavidad; y la número tres, Le Lift Creme Riche, generosa y aterciopelada, envuelve a la piel en un halo de ternura.

El producto se aplica mañana y noche, en rostro y cuello, mediante movimientos de alisado rápidos evitando el contorno de ojos. Nuestro consejo: Merece la pena probarlo.

Precio. Le Lift de 50 g. 107 €.

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